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Massage Videos should be a huge part of your massage marketing and also keep you at the top of your game while you still learn from others.
Videos keep your technique sharp and attracts clients!
Massage Videos - Massage Marketing At Its Best!
Videos are an excellent platform for massage marketing and educating your massage clients!
Please note that I'm referring to using these videos as both a learning tool for yourself, and, creating massage videos OF yourself to show how gifted you are to your clients!
Videos also makes you more 'personable' to prospective clients.
(Scroll down this page to read more about why you need a video on your website.)
Most humans are visual creatures and massage therapy is a 'hands on' business.
Have you ever tried reading about a technique in a book and then perform it? No such luck even if there are pictures! (At least for me, anyway!)
Videos are an excellent learning tool which I use for massage tips and pointers. We all forget certain tips within techniques and a quick review on a video brings it back quickly, with the actual demonstration!
While I'm on the subject of videos, let me ask you a question...
Do You Have A Video On Your Website To Attract Prospective Massage Clients?
Creating your own video is quick and easy. The search engines love it and prospective clients who find you on the Internet can see there really is a 'YOU' performing massage!
This is also a great way to demonstrate (visually) your Unique Selling Proposition and SHOW your prospective clients exactly WHAT they will receive and HOW you perform a specific technique.
Just a quick one minute snip is all you will need. The old saying is true, "A picture is worth a thousand words." I'll even add to that and say, "A video is worth a million words!"
Video is powerful because it allows you to connect on a personal level with your prospective clients, no matter what size company you have. People like to do business with someone they know - and with video, they feel like they know you or at least get an idea of who you are and what you are like.
Add a personal touch to your massage website by uploading a video that showcases your techniques and the work you do. You can also build trust by interviewing current clients who want to tell about their experience with your massage company on camera. A video testimonial!
The benefits of adding video to your massage website include:
Major search engines can sort results by businesses that have a video. Take advantage of this feature by including a video, and help your massage website show up higher in search results.
Prospective clients tend to spend more time on websites with video. Making your massage website 'sticky' with updated videos will not only get prospects to stay longer, it will also keep them coming back to your massage website again and again to see what's new.
Get more clicks to your website. In a study recently conducted by The Kelsey Group, results showed that approximately 55% of people who view a video visit the company's website as a result.
With a video, you visually demonstrate your expertise, giving you and your company additional credibility as a go-to reference in your industry. You can also use video to educate prospective clients before they contact you.
Today's time-pressed consumers are reading less and viewing more. Make sure a video camcorder is near the top of your massage supplies list. Adding a video will make your profile more interactive and help to deepen the connection between visitors and your business!
Massage Therapist Blog TV with MassageNerd
Join Ryan Hoyme aka MassageNerd, on Wednesday nights at 10:00 p.m. CST, for interactive audio and video discussions concerning massage and massage therapy related issues! (Click the link below.)