Creative Headlines - Massage Marketing To Increase Massage Therapist Income

Here is a massage marketing formula for creating headlines that makes it almost impossible for people to say no to.

We must keep in mind that we can't sell effectively to someone who is mentally 'backing away' from us. What we want to do is gain their permission to sell them.

Please understand that most people don't 'read' anything that is in front of them, either. They 'skim' it, and that's why creative headlines and sub-headlines are so very important.

We need to phrase the headline in a way that gives the reader no choice but to keep reading. One way to go about this is by asking a question. This gets people thinking and keeps them reading your massage marketing material.

The problem with this method is that it is usually answered with either a yes or a no. It makes it too easy for the reader to instantly say no. Here's a great formula headline that solves the problem and will skyrocket your massage therapist income in no time:

"If I Could Show You How To Relieve Chronic Lower Back Pain In 15 Minutes Or Less, Would You Be Interested In Knowing More About It?"

Or, how about this one...

"If I Could Show You How To Relieve Chronic Lower Back Pain In 15 Minutes Or Less, You'd Be Interested In Knowing More About It, Wouldn't You?"

This type of headline could be used in person-to-person selling, a sales letter, lead generation ad, telemarketing – anywhere!

It can also be used this way:

"Give me 30 minutes. If you feel that this isn't the most relaxing, stress-free half-hour of your entire week, your session is free!"

It's much more powerful than asking, "Would you like a relaxing massage?"

I mean sure, everyone would love a relaxing massage. Yet, it's really not 'tugging on their heart strings' so to speak. It's not strong enough, not a true call to action. It doesn't make them pick up the telephone, dial your phone number and say, "Yes, I have chronic lower back pain, when can you see me?"

This is why creative headlines are so important - They are calls to action right now! Give it a try and see if you phone starts ringing and you increase your massage therapist income!

Las Vegas Massage Professional Kris Kelley