Create a Headline that makes it Impossible for People to Say ‘No’

Here's a formula for creating headlines that almost makes it impossible for people to say no to.

We must keep in mind that we can’t sell effectively to someone who is mentally ‘backing away’ from us. What we want to do is gain their permission to sell them.

We need to phrase the headline in a way that gives the reader no choice but to keep reading. One way to go about this is by asking a question.

The problem with this method is that it is usually answered with either a yes or a no. It makes it too easy for the reader to instantly say no. Here's a great formula headline that solves the problem:

"If I Could Show You How To Relieve Chronic Lower Back Pain In 15 Minutes Or Less, Would You Be Interested In Knowing More About It?"

Or

"If I Could Show You How To Relieve Chronic Lower Back Pain In 15 Minutes Or Less, You’d Be Interested In Knowing More About It, Wouldn’t You?"

This type of headline could be used in person-to-person selling, a sales letter, lead generation ad, telemarketing – anywhere!

It can also be used this way:

"Give me 30 minutes. If you feel that this isn’t the most relaxing, stress-free half-hour of your entire week, your session is free!"

It's much more powerful than asking, "Would you like a relaxing massage?"

Kris