Facebook Advertising & Marketing
Let's Get It Working For You!

Facebook Advertising & Marketing is a HUGE opportunity to expand your massage business. Keep reading to find out how to incorporate "Massage Marketing Using Facebook"!



Facebook advertising comes in all shapes and sizes. Facebook marketing, acquiring friends, creating fan pages and groups, add-on applications to your account, building and developing relationships and measuring your success with social media monitoring ... learn it ALL!

All the bells and whistles you add to your Facebook account won't mean squat if you cannot communicate well with real people on the Internet.

So, the First Step, if you have not already done so, is to visit here, and acquire the e-book:

If you have already purchased this e-book, understood and implemented what's in this e-book, please proceed.

If you have not, purchase this e-book immediately and digest it first, then proceed with all the exciting information presented below.

Yes, I'm being direct here. This e-book (mentioned above) is critical in learning how to understand people and communicate with them on-line. As well as, how to set up your Facebook account as a Professional Massage Therapist.

If you are reading this and are not a massage therapist, that's OK. The e-book mentioned above is not service or product specific, it's all about how to interact with people via the Internet.

OK, are you ready to view some exciting information? Learn how to really turbo-charge your Facebook advertising ... the social media advertising to reach millions ... Ready?

Let's go!




Before we jump into this exciting information, here are two important tips:

• Log-in to your Facebook account prior to clicking on any hyper-links below. This way you will then proceed straight to the information you are looking for when you click on a link.
• This page is quite long, so you may want to perform a search on this page for a specific word or topic. Click 'Edit' on the main browser window, in the upper left of your computer screen. Then, scroll down to where it mentions, 'Find on this page'. (You can also access via Ctrl F on your keyboard). Enter the term you'd like to find, and click on the 'Next' button. There you have it!




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Why Do I Need To Use Facebook?

First, if you have any doubt as to WHY you need to use Facebook, read these articles first. These articles will answer your why as well as give you some examples of HOW to use Facebook as a marketing tool to grow and expand your business:
• 5 New Studies Show Facebook a Marketing Powerhouse
• 32 Ways to Use Facebook for Business
• Facebook: 10 Reasons to Use It for Business

Here are some links that describe the features and benefits of both a Facebook Fan Page and a Group, and then you can determine what's best for you and your business:

• Facebook Fan Page vs. Facebook Group
• Facebook Fan Page or Group?
• Facebook Tips: What's the Difference Between a Fan Page and a Group?
• Difference Between a Facebook Fan Page and Group?

Now that I've mentioned Facebook Fan Pages, here's a great article on how to Increase Your Facebook Fan Base!

Here's another great article by the same author: 9 Ways To Enhance Your Facebook Fan Page. Here is a great site for customizing your Facebook Fan Page.

A short video demonstrating the power of Spa Marketing using Facebook Video. This video will give you idea's on how to sell your massage services AND retail products using Facebook Video.

Do you have massage videos on your Facebook page or website? You should! Here's a quick article explaining the power of massage videos and how they rank highly in Search Engines. Massage Videos.

Six things you need to know about Facebook Connections. This is a very important article as it discusses your Facebook privacy (or lack thereof).

Here's another article in regards to Facebook changing it's Privacy Settings. How to Use Static FBML to Customize Your Facebook Page - FBML is Facebook’s version of HTML, the language that web pages are written in.

Is your Facebook page dull and uninviting? Maybe you've seen those really attractive Facebook pages and wondered, "How'd they do that?"

The vast majority of Facebook fan pages carry the same, standard “vanilla” look. You’ve got a wall, info tab, pictures, video and events. Every once in a while you will come across a page that stands out from the others. Perhaps they have a custom landing page, or some type of graphical box which has an offer. Facebook doesn’t make it very easy to learn how to add that functionality, and it took me quite some time to learn the technique.

Sound complicated? It really isn’t, once you dig in and get started.

Read this article (link above) and quickly create an eye-popping-client-attracting Massage Fan Page!

Here's another page I found on Static FBML to teach you how to improve your Facebook page.

Here's an excellent site for learning how to add Google Analytics to your Facebook Fan Page. This is a simple tracking device that shows you how many people visit your Fan Page and where they come from.

Facebook also sends you weekly reports on your Fan Pages, after you set the pages up, for additional social media monitoring.

Here are some links to demonstrate how to actually set up a Facebook Ad so you can reach your customers before they start searching.

Read this short article, first: Facebook Launches A Guide To Facebook Ads

Here is where to begin, Facebook's Advertising Home Page, but please watch the video and read the articles below, first, so you'll know what you're doing!!: Facebook Advertising Home Page.

Here is a step-by-step video tutorial on how to actually get started with Facebook Advertising. It's a great place to start!

Here's a great article on what you should really be focusing on in regards to Facebook Ads. It's a quick read and very important. 5 Steps to Successful Facebook Ads.

Another article that's longer, more in-depth, yet also contains some great information listed here: 10 Laws Of Facebook Marketing No Marketer Can Afford To Ignore.

Another great article for Facebook Advertising: How to use Surveys with Facebook Ads.

Local Facebook Ad Campaigns - Facebook just expanded its performance (May, 2010) advertising program, to include “thousands” of new cities in its self-serve advertising tool, giving advertisers the ability to target users across the United States and around the world. For small businesses already using the service, this information could potentially help boost ROI (which is what we all want in the end, right?)

Let me give you a quick explanation.

Facebook Advertising tells a story about your Professional Massage Business to attract attention. Advertising is a step in the marketing process.

In your massage business, Facebook Marketing is the planning of, and steps taken, to bring you and prospective clients together.

The best way to distinguish between Facebook Advertising and Facebook Marketing is to think of marketing as a pie, inside that pie you have slices of advertising, massage market research, media planning, public relations, massage pricing, distribution, client support, sales strategy, and community involvement.

Facebook Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal.

Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that you and possibly your organization do to facilitate an exchange between your Massage Company and clients.

Listed below are some popular business Facebook Applications to improve your Facebook Social Media Advertising and Facebook Marketing efforts. Facebook Marketing Solutions - helps (brand) marketers share with users and create movements on Facebook. This Page is work-in-progress so please provide feedback on what you would like to see here! This Page is run by employees of Facebook.

Simplaris Blogcast allows you to quickly and easily integrate an existing blog into Facebook. If you have a blog, Simplaris Blogcast makes it simple to increase your visibility and share your content with all your friends on Facebook.

If you are a massage business owner, or small business marketer with a blog, this one will monitor your blog RSS feed for updates, and update your profile feed with each new blog post. I like it because it updates your status feed, and puts an icon next to the feed update that makes it stand out to visitors.

NetworkedBlogs - Promote your blog on Facebook and to discover new blogs. NetworkedBlogs is a community of bloggers and blog lovers. Join the fun, add your blog, and connect with others who read and write about subjects you like.

Similar to Simplaris, this Facebook application not only updates your profile feed with each new post, but it also is a place for blog owners to build a reader base. When you get enough readers to join your blog ‘page’ it unlocks other features. You can ‘go pro’ giving you the ability to message all readers (similar to fan pages).

My LinkedIn - You can put a LinkedIn Badge on the Info tab of your Facebook profile which allows visitors to hop over to your LinkedIn profile page with a click.

Keep in mind that Facebook Advertising and Facebook Marketing doesn't stop with the Facebook application alone. Incoming links and outgoing links to other social media applications (such as LinkedIn and Twitter) are important in getting found by search engines, as well as reaching your human visitors targeted for your social media advertising campaigns.

Profile HTML - Place anything you want in a profile box using HTML. Make a miniature web page, show your latest blog entry, and even embed your favorite YouTube video.

This allows you to place standard HTML code on a section of your profile or even a Fan page that wouldn’t ordinarily work using the standard Facebook interface.

Facebook Video - Facebook Video allows you to publish your personal videos on Facebook and send video messages to your friends.

Facebook has made major strides when it comes to video, not the least of which is the addition of HD (high definition). I’m looking forward to adding more videos to my profile in the near future.

SlideShare - Facebook SlideShare is the world’s largest community for sharing presentations.

You can upload your own PowerPoint, OpenOffice, Keynote or PDF files and view presentations shared by others. This is a great way to spread thought leadership and expertise through presentations you may have delivered locally.

Telephone - With Facebook Telephone you can call, send and receive voice messages through Facebook, just like having voicemail on your phone. All you need is the application and a microphone and you can start sending messages to your friends and massage clients!

CircleUp - For Groups and Events is a lightweight collaboration app for groups and events. This tool facilitates some of the communication needed to promote your group activity and events on Facebook and elsewhere. This is particularly useful if you’ve created and maintain your own group on Facebook or often promote teleseminars and workshops.

Free Conference Calls - Use Free Conference Calls to organize a business meeting on the fly. With free conference call you can call in from anywhere; your home, mobile, Skype, or any VoIP service. Using this app inside of Facebook can help make some immediate connections a little deeper.

Testimonials - Use Testimonials to gather your personal and professional references in one place. Encouraging clients and contacts to post testimonials about your massage work and expertise; this adds great Facebook Advertising and Facebook Marketing content to your profile!

Introductions - Introduce your friends to each other and make new ones. Ask for an introduction to a web programmer or good lawyer. Then make introductions for your friends. This application speeds the process of effective networking, Facebook Advertising and Facebook Marketing by helping focus on giving and receiving introductions in a systematic way.

Business Cards - Business Cards helps you network better on Facebook. Personalize your massage business cards and attach it to your Facebook messages! View postings and network with others! This application is much like the signature common in email messages. It's just one more way to say business when using Facebook Advertising.

What I Do - Allows you to promote your massage services/products to your Facebook network. Display your massage skills/products on your profile box and list yourself in a business directory. A great social media advertising tool. Recommend your colleagues services and products too.

Let's continue on in regards to some more Facebook Advertising and Facebook Marketing. This is a rather long article and talks about social media advertising and social media marketing in a rather general manner.

I include it because the article is more like a blog, interviewing several authors and their views on social media marketing. Take a look, it's well worth the read! Social Media Marketing; Facebook Marketing, Facebook Ads, etc., etc.

Here's a short and sweet article on How to Connect Your Website to Facebook.

Here's an excellent article on using social media to influence people. It's not Facebook specific, yet it could be! Here are some tips for your social media accounts and your massage website for the lurkers who have found your page but are unsure if your massage services are right for them. 7 Ways To Use Psychological Influence With Social Media Content.

Search Engine Optimization or SEO is critical for a successful massage website. Here’s a great article entitled: How to use Facebook to boost your search ranking.

Here are a couple of sites to keep all your friends from annoying you with their requests. If you are like me and don't use Facebook to play games, these sites may interest you.

How to block and hide Facebook applications and requests

I don't care about your farm, or your fish, or your park, or your mafia!!!

Ok, back to our Facebook Advertising and Facebook Marketing. The tactics of Local Facebook Marketing just got a whole lot easier to understand. Keep an eye on this site for future updates as they present some great ideas!

Here's another good article for Facebook Marketing tips.

Here's a really cool survey from Perry S. Marshall in regards to Facebook Advertising and Facebook Marketing. This survey is only 10 questions long and it doesn't really matter what your answers are, you want to see your results! You'll also want to see Perry's explanations for each question. Pretty interesting!

Here's a few videos from Perry Marshall as well named: Keyword Research and Bidding Strategies for Facebook.

Social media examiner is at it again! More great Facebook marketing tips listed here. 4 Facebook Marketing Myths and How to Overcome Them.

What Is a Facebook Community Page? What's the difference between Facebook Business Pages and Community Pages? Take a quick read by clicking here.

4 Proven Steps to Facebook Page Success. Are you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success.

Here's another great article from the providers at Social Media Examiner entitled, "3 Reasons Facebook Trumps Twitter for Business." Why is this a great article? It's easy to read, provides excellent content that is of actual value, and provides examples for everyday folks like you and me! Facebook Advertising and Facebook Marketing tips are right here for you ;)

More Facebook Advertising and Facebook Marketing links to come! I also add links on a regular basis, to area's above, so ensure you scroll the entire site or perform a search as mentioned at the top of this site for more social media avertising ideas!

Do You Have Your Own Facebook Advertising Or Facebook Marketing Strategies?

Share your Facebook advertising and Facebook marketing tips and tricks here!