Massage Marketing Twitter - How Are You Using It?
Massage Marketing Twitter - Are you using your Twitter account to attract clients or to socialize with your friends...or both?
I must admit, I only use Twitter to goof around with fellow massage therapists, promote massage CEUs such as this link to fellow massage therapists, Northwest Health Careers - Massage CEUs, visit with network marketers and those selling services and products.
I'll also admit that I've yet to get the hang of Twitter. If you have been around this website of mine at all, you'll see that I tend to ... write quite a bit. :) How in the world can I keep everything to just one hundred and fourty characters??
Sure, from time to time I'll 'tweet out' a promo for my Las Vegas massage business. I'll also use massage marketing Twitter to direct fellow massage therapists to an article I've written, or as mentioned above, to promote massage CEUs.
The point I'm getting at is that I don't use, or have yet to figure out HOW to use massage marketing Twitter with my clients. It's not all my fault though ;) I've spoke to numerous clients about using Twitter to remind them for appointments, to let clients know when I have an opening for a massage, etc., etc., yet none seem interested.
It seems most of my clients still prefer a phone call or a text, as well as many of them are on Facebook. Massage Marketing Facebook has worked much better for my Las Vegas massage practice than Twitter ever has!
With all the above mentioned, I have spent some time prowling around Twitter. The Twitter Search Tool
has worked great in connecting me with Las Vegas locals. Now of course Las Vegas is a popular city, so all I have to do is type in 'Las Vegas' and I can find a ton of locals. I also can perform a search for Las Vegas massage to see what my competitors are up too. ;)
I've been watching Twitter for the past couple of years now, and the way I see it, most people are just using it to drive traffic to a specific website or blog. This is fine, yet as mentioned above, I've had a great deal more success with Facebook when it comes to social media.
Obviously we must build relationships with people, and yes, this can be accomplished with Twitter. Yet, I still see this application as more of a socializing tool for friends and family (or communication with those we have already developed a relationship with,) than a true client attracting method. I have had some success, don't get me wrong. But please keep this in mind...
Whatever we choose to do with our time, it must be efficient and effective; and when it comes to massage marketing, produce an adequate ROI or return on investment. Sure, a tweet only takes seconds to complete, yet how many of those during the day do we need to send out to build a quality relationship? Also, is our message even personalized?
Please share your thoughts below...
Massage Marketing Twitter
What Are You Using Twitter For?
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Twitter - Helping or Hurting Your Massage Marketing?
How have you used Twitter in your Massage Marketing efforts?
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What drives you nuts with Twitter?
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What Other Massage Therapists Have Said...
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