Who REALLY Won the Super Bowl?
The New Orleans Saints??
WRONG!
Try again!
The advertisers won the game!
Where I was yesterday watching the game, our local pub, there was just as much hooting and hollering about the commercials as there was in regards to the big plays in the big game.
How does this relate to your massage business??
Obviously we don't have million dollar advertising budgets like those name-brand companies do.
...and that's OK.
We don't need m'.
Think of the theory behind the advertisements you saw yesterday.
What was it that really caught your attention?
Originality and Creativity.
The bull and the Bud horses.
Dorito chips being used as ninja throwing stars.
Everyone LOVES Bud Light!
Etc., etc.
This is what YOU need to do, right now, with your massage business.
Let's look at these two (typical) examples of massage marketing and advertising:
"Would you like to receive a massage today?"
"Would you like a relaxing massage?"
Wow. That's about as exciting as watching paint dry.
Kick it up a notch like these examples!
"If I Could Show You How To Relieve Chronic Lower Back Pain In 15 Minutes Or Less, Would You Be Interested In Knowing More About It?"
"If I Could Show You How To Relieve Chronic Migraine Headache Pain In 15 Minutes Or Less, You’d Be Interested In Knowing More About It, Wouldn’t You?"
"Give me 30 minutes. If you feel that this isn’t the most relaxing, stress-free half-hour of your entire week, your session is free!"
Now aren't those three examples much more informational (and they demand an answer) than the previous examples??
Can you see the difference?
Now, go put something together like the examples mentioned above!
Kris
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