Creating Blogs - How To Create A Massage Blog
Creating Blogs - Read this article and learn how to creating an exciting massage therapist blog!
Ok, Let's cover the basics on creating a massage blog, first. Then, I'll pass along some advice and secrets to really boost your readership!
Time for something fun!
A massage therapy blog is a fantastic way to make money. They perform well in search engines, they're easy to promote, they can offer very sticky content, and most of them are free!
If you blog often, and you're good at what you do, you could develop a pretty large following of readers and massage clients who subscribe to your RSS feed and read your content on a daily basis.
The goal of creating blogs is to attract a following!
Creating Blogs - The Nuts and Bolts
One of the biggest keys to success with creating blogs is posting in them regularly. If you don't post regularly, you probably won't get much traffic, and people won't return. Posting frequently also keeps your content fresh, and search engines love fresh content.
The more often you post, the more often the spiders will visit your massage blog. And every time you post, you can ping your site at the various ping locations. This can also bring in more traffic to your massage therapy blog.
I know that probably the hardest part of marketing your practice is the actual writing of a massage blog, sales letters, postcards, newsletters and the like. I know, I know. You went to school to become a massage therapist, not a copywriter!
I've heard it all before. I also understand it. Hey, I wasn't
taught a single thing about what it really takes to generate clients at my massage therapy school. "Send cover letters out to day spa and chiropractors" was literally the ONLY piece of advice given to us.
So now, you're probably playing catch-up when it comes to learning this stuff (and my guess is that you're not crazy about doing it).
That's OK though...Let's continue!
Another major key to massage blog success is creating sticky content. This means you have to write posts that people (most likely your clients) will actually be interested in reading.
For a quick diversion, here's another article that goes in-depth in regards to creating original and exciting content: Massage Marketing Tips Mailing List for the successful massage therapist.
Readers probably don't care what you had for dinner, unless you're Warren Buffett or you're running a financial blog. They want to read about stuff related to your niche. If you're running a massage blog about the benefits of massage therapy, at least 75% of your posts should be related to massage. This is what a massage therapy blog is for!
You should talk about what you're doing with your massage business, what massage CEUs you've taken (and how that CE course applies directy to the client and what you can now do for them!) benefits of massage, solutions to specific ailments that massage assists with, etc., etc.
You might occasionally post about family matters, or your dog, or your favorite restaurant as a way to connect on a more personal level with your readers, but most of your posts should be on target with your niche. Now keep in mind that when I say your posts should be on target with your niche, that doesn't mean they should lack in personality. Creating blogs can be a bit tricky...
I'll be covering personality in just a moment...hold on! We've got to cover the basics first when creating blogs!
A massage blog is great for people who sell services such as massage therapy. As a massage therapist having a massage therapy blog is a good way to keep in touch with your clients. You can offer updates on your schedule and availability, current prices and special offers, and when you'll be taking some time off.
You can also post Massage Videos
of your latest work. If you have a number of clients subscribe to your RSS feed, you'll be able to keep in contact with them so they'll schedule with you more often.
People also tend to follow a massage blog more carefully than a Massage Website. I mean, how often to you post new content on your massage website? This is what creating blogs are for!
Don't start a massage blog with the intention of letting it sit dormant and earn money. It probably won't work. If you're going to start creating blogs, you need to be prepared to commit yourself to growing the massage therapy blog, posting often, keeping it updated, and not giving up on it.
Creating blogs offer multiple selling opportunities - from text links woven throughout the content (just like this article) to Massage Pictures
and image ads like banners you strategically place in between blog posts. The sidebar can also be utilized as affiliate or direct sales revenue space.
If you have the money, I highly recommend you take the time to transfer your massage blog over to your own domain instead of hosting it within the blogging community. This makes it more professional to the person who lands on your Massage Website and lends credibility to your efforts as the go-to person in your target market.
Creating Blogs - The Fun Stuff!
Wanna know how to make this process a breeze?
Tell stories about yourself!
I'm dead serious. Write like you talk! If you're not that good yet about crafting an effective sale message, then start off with a story about yourself that identifies where that client or prospect is at right now.
For example, I recently wrote a massage blog post offering a "Spring-Time Weeding, Mulching & Mowing Massage" package. I opened up with how my girlfriend and I just finished breaking our backs picking weeds from all the rain we had. (All of which is 100% true. None of it is embellished).
I didn't start by saying, "Do your hands, arms and back hurt from spring-time weeding? Come get a massage!" which, unfortunately, is how a lot of therapists write their message.
No! No! No!
I told my clients my personal story - which was easy to do because I wrote it as if I was talking to my best friend having a beer at a local bar.
THEN I went on about the benefits about my massage package.
You see, you MUST grab them where they are and make them feel that you're one of them. You understand their pain. You've been there yourself.
I also use words like 'gonna' instead of 'going to' and 'wanna'
instead of 'want to' and 'ya' instead of 'you'. I don't do it every time, but I do mix those words in there often. Why? Because that's how I sound when I talk. It's natural and they know that about me.
Creating Blogs - The Secret To Your Success!
Your clients will continue to make appointments with you because of the relationship that they have with you WAY more so than the quality of your bodywork session. Your great massage sessions will only take you so far, believe it or not.
When I see my clients, it's like continuing watching a soap opera
from where it left off the last time you watched it. They want to know about my girlfriend and my son (who they haven't met but they feel like they know them), my Aikido practice, which movie I
rented recently, etc.
My actual massage sessions don't change that awful much. They want to see me, Kris, more so than my massage itself. Not that that isn't important - it is - but they enjoy coming to me and telling me about their lives, fears, personal stuff that doesn't leave the massage room - I kind of feel like a bartender or a hair stylist.
You should keep the same feel in your massage blog and marketing material and in your sessions. It keeps them bonded to you like glue and it doesn't cost you one penny to implement it!
It also becomes extremely fun to do. If you enjoy writing a
journal, a massage therapist blog, a Facebook page or text messaging - you'll 'get it' right away.
Thus, in conclusion, creating blogs really isn't that hard at all. Follow the information above in creating your massage therapy blog, gently direct them to your Massage Website for an exciting offer they can't refuse loaded with benefits and not features, and you've got the hang creating blogs successfully!
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